Digital Content Strategist

POSITION TITLE: Digital Content Strategist
DIVISION: Marketing
SUPERVISOR: Vice President, Marketing & Communications
SUPERVISES: N/A
FLSA: Exempt (not eligible for overtime)
SCHEDULE: Full-Time (40 hours)
COMPANY DESCRIPTION
Missouri Partnership is a public-private economic development organization focused on
attracting new jobs and investment to the state and promoting Missouri’s business strengths.
Since 2008, Missouri Partnership has worked with partners statewide to attract companies that
have created 32,000+ new jobs, $1.6 billion+ in new annual payroll, and $6.1 billion+ in new
capital investment.
JOB SUMMARY/PURPOSE
The Digital Content Strategist will oversee SEO strategy, create and implement social media
content and advertising campaigns, manage e-mail distributions, write digital content, and
support the overall Marketing & Communications efforts of Missouri Partnership to elevate
Missouri’s image as a premier business expansion location.
BRANDING & MESSAGING
• Review and refresh core messaging about Missouri that is authentic and compelling
• Devise and execute a digital strategy to communicate a brand effectively online
• Review and update brand standards regularly
• Establish and maintain brand consistency throughout the entire organization
ADVERTISING & PROMOTION
• Explore and execute a variety of digital advertising
• Create and maintain strong messaging through earned and paid digital media
• Develop editorial strategy to ensure content is consistent across all delivery platforms
• Coordinate and manage relationships with marketing and advertising agencies
• Analyze digital content strategy to identify successful tactics
• Establish metrics, track progress and calculate ROI
• Perform content audits regularly
BUSINESS RECRUITMENT
• Enhance and maintain website to provide a compelling tool for business recruitment
• Provide custom online targeting for specific events, prospects and projects
• Design landing pages as needed for Project Management team
• Attend all project announcement events and provide full online coverage, including
photography
QUALIFICATIONS
• Bachelor’s degree required
• Minimum ` years of experience in digital media, advertising, and/or marketing
• Economic development experience preferred
• Thorough knowledge of social media advertising
• Expertise in SEO and measuring results
• Proven web content strategy and project management experience
• Exceptional marketing and collaborative skills
• Credible and articulate, with excellent oral and written communication skills
• Ability to manage multiple projects simultaneously
• Creative, artistic mindset while striving for perfection
The position will be based in Clayton, Missouri. It will require some travel including driving a
motor vehicle and air travel. Total travel varies based on overall project activity and marketing
events.
SCOPE OF INDEPENDENT ACTION
(The impact and consequences of typical decisions made by incumbents, the level of required
risk and the predictability of outcomes, and the organizational and financial range and focus of
responsibility of the position)
WORKING CONDITIONS
REQUIREMENTS: To comply with the American with Disabilities Act of ?@@A (ADA), which prohibits discrimination against qualified
individuals on the basis of disability, it is necessary to specify the physical, mental and environmental conditions of the Essential
Duties of the job. Use these codes to complete this section: “F” for frequently; “O” for occasionally; “R” for rarely; “N” for not at
all.
PHYSICAL MENTAL ENVIRONMENTAL
On the job the employee must: On the job the employee
must:
On the job the employee must:
(R) Bend (F) Read/comprehend (R) Is exposed to excessive noise
(F) Sit (F) Write (R) Is around moving machinery
(R) Squat (O) Perform calculations (R) Is exposed to marked changes in temperature and/or
humidity
(F) Stand (F) Communicate orally (R) Is exposed to dust, fumes, gases, radiation,
microwave
(N) Crawl (F) Reason and analyze (O) Drives motorized equipment
(F) Walk ( ) Other ___________________ (N) Works in confined quarters
(N) Climb ( ) Other ___________________________
(R) Kneel
(O) Handle objects – manual dexterity
(R) Reach above shoulder level
( ) Other _____________________
Must carry/lift loads of:
(O) Light (up to 25lbs.)
(O) Moderate (25-50lbs.)
(R) Heavy (over 50lbs.)
Employee: ____________________________ Date: ____________________
Supervisor: ___________________________ Date: ____________________
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